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Social media analytics : techniques and insights for extracting business value out of social media /
This is a complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. The authors offer thorough and practical coverage of the entire process: identifying the right unstructured data...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
IBM Press,
[2016]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Ganis, Matt, |d 1963- |e author. | |
| 245 | 1 | 0 | |a Social media analytics : |b techniques and insights for extracting business value out of social media / |c Matthew Ganis, Avinash Kohirkar. |
| 246 | 3 | 0 | |a Techniques and insights for extracting business value out of social media |
| 264 | 1 | |a New York : |b IBM Press, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (Safari, viewed December 21, 2015). | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a This is a complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. The authors offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain. Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes. -- |c Edited summary from book. | ||
| 505 | 0 | |a Preface: Mining for gold (or digging in the mud) -- Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Data mining. | |
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Business |x Data processing. | |
| 650 | 0 | |a Management |x Data processing. | |
| 650 | 6 | |a Exploration de données (Informatique) | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Gestion |x Informatique. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a COMPUTERS |x General. |2 bisacsh | |
| 650 | 7 | |a Management |x Data processing. |2 fast |0 (OCoLC)fst01007162 | |
| 650 | 7 | |a Business |x Data processing. |2 fast |0 (OCoLC)fst00842293 | |
| 650 | 7 | |a Data mining. |2 fast |0 (OCoLC)fst00887946 | |
| 650 | 7 | |a Social media. |2 fast |0 (OCoLC)fst01741098 | |
| 700 | 1 | |a Kohirkar, Avinash, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Ganis, Matt, 1963- |t Social media analytics. |d New York : IBM Press, [2016] |w (DLC) 2015949068 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780133892956/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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