The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success /

"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives y...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Krevolin, Richard W., 1964- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wayne, NJ : Career Press, [2016]
Temas:
Branding (Marketing)
Customer loyalty.
Stratégie de marque.
Consommateurs > Fidélité.
branding.
BUSINESS & ECONOMICS > Marketing > General.
Customer loyalty
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Krevolin, Richard W.,  |d 1964-  |e author. 
245 1 4 |a The hook :  |b how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success /  |c Richard Krevolin ; foreword by Harry Beckwith, author of Selling the invisible. 
264 1 |a Wayne, NJ :  |b Career Press,  |c [2016] 
264 4 |c ©2016 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
500 |a Includes index. 
520 |a "Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message."--  |c Portion of summary from book 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Branding (Marketing) 
650 0 |a Customer loyalty. 
650 6 |a Stratégie de marque. 
650 6 |a Consommateurs  |x Fidélité. 
650 7 |a branding.  |2 aat 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Branding (Marketing)  |2 fast 
650 7 |a Customer loyalty  |2 fast 
776 0 8 |i Print version:  |a Krevolin, Richard W., 1964-  |t Hook.  |d Wayne, NJ : Career Press, [2016]  |z 9781632650122  |w (DLC) 2015037784  |w (OCoLC)907885418 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781632650122/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP 

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