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The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success /

"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives y...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Krevolin, Richard W., 1964- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wayne, NJ : Career Press, [2016]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)