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A/B testing, a data science perspective : an introduction to data and statistics for improved U/X /

"Deciding whether or not to launch a new product or feature is a resource management bet for any Internet business. Conducting rigorous online A/B tests flattens the risk. Drawing on her experience at Airbnb, data scientist Lisa Qian offers a practical ten-step guide to designing and executing...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Qian, Lisa (Orador)
Formato: Electrónico Video
Idioma:Inglés
Publicado: [Place of publication not identified] : O'Reilly, [2015]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)