Beat accelerating customer expectations with Trend-driven innovation /

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Mason, Henry (Autor), Mattin, David (Autor), Luthy, Maxwell (Autor), Dumitrescu, Delia (Autor)
Otros Autores: Osterwalder, Alexander (writer of foreword.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley, 2015.
Temas:
High technology industries > Marketing.
Marketing.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
High technology industries > Marketing
Marketing
Customer relations.
Consumer behavior.
Business and Management.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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