The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer /

Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anti...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Johnson, Nick (Writer on social media) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Old Tappan, New Jersey : Pearson Education, [2015]
Temas:
Marketing.
Customer relations.
Success in business.
Marketing
Succès dans les affaires.
marketing.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Customer relations
Success in business
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Detalle de Existencias desde

Ejemplares similares