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Revisiting Complexity in the Digital Age /

As businesses have entered new geographies, developed new products, opened new channels and added more granular customer segments, they have made their offerings more complex with the intention of adding value. But, as a seemingly inevitable consequence, companies also have made it more difficult fo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mocker, Stephanie L. Woerner. Peter Weill. Martin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : MIT Sloan Management Review, 2014.
Colección:Information series. Technology.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)