Competing with ordinary resources : one classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources - such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources /
Clasificación: | Libro Electrónico |
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Autores principales: | Fréry, Frédéric (Autor), Lecocq, Xavier (Autor), Warnier, Vanessa (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Cambrodge, MA] :
MIT Sloan Management Review,
2015.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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