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Competing with ordinary resources : one classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources - such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Fréry, Frédéric (Autor), Lecocq, Xavier (Autor), Warnier, Vanessa (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambrodge, MA] : MIT Sloan Management Review, 2015.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)