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Competing with ordinary resources : one classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources - such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Fréry, Frédéric (Autor), Lecocq, Xavier (Autor), Warnier, Vanessa (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambrodge, MA] : MIT Sloan Management Review, 2015.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Competing with ordinary resources :  |b one classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources - such as a strong brand or innovative technology. But there's also a case to be made for building your company's strategy around the innovative use of quite ordinary resources /  |c Frédéric Fréry, Xavier Lecocq, Vanessa Warnier. 
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300 |a 1 online resource (1 volume) :  |b illustrations 
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588 |a Description based on online resource; title from title page (Safari, viewed May 17, 2015). 
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650 0 |a Competition. 
650 7 |a Competition  |2 fast 
700 1 |a Lecocq, Xavier,  |e author. 
700 1 |a Warnier, Vanessa,  |e author. 
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