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Adapting to the sharing economy /

How do consumers access, buy and use their favorite products and services? While individuals traditionally have seen ownership as the most desirable way, increasing numbers of consumers are paying to temporarily access or share products and services rather than buy or own them. This so-called "...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Matzler, Kurt (Autor), Veider, Viktoria (Autor), Kathan, Wolfgang (Autor)
Autor Corporativo: Massachusetts Institute of Technology
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, MA : MIT, 2015.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)