Social media rules of engagement : why your online narrative is the best weapon during a crisis /

Mostrar otras versiones (1)

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one-and by understanding and influencing your audience w...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Matejic, Nicole (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Milton, Qld. : John Wiley and Sons Australia, Ltd, 2015.
Temas:
Internet in public relations.
Social media > Planning.
Crisis management > Case studies.
Internet dans les relations publiques.
Médias sociaux > Planification.
Gestion de crise > Études de cas.
BUSINESS & ECONOMICS > Public Relations.
Crisis management.
Australian
Case studies.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Detalle de Existencias desde

Ejemplares similares