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SPIKE your brand ROI : how to maximize reputation and get results /
According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this "creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? Ade...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass, a Wiley brand,
[2015]
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| Colección: | ASAE-Wiley series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |