SPIKE your brand ROI : how to maximize reputation and get results /

According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this "creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? Ade...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cehrs, Adele (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, a Wiley brand, [2015]
Colección:ASAE-Wiley series.
Temas:
Branding (Marketing)
Marketing > Public relations.
Product management.
Stratégie de marque.
Marketing > Relations publiques.
Produits commerciaux > Gestion.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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