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Profiting from the data economy : understanding the roles of consumers, innovators, and regulators in a data-driven world /

Today, the insights available through "big data" are potentially limitless - ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy, cutting-edge academic researcher, David Schweidel, considers t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schweidel, David A., 1981-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, NJ : Pearson Education, ©2015.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)