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Targeted : how technology is revolutionizing advertising and the way companies reach consumers /
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel i...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Smith, Mike, |d 1966- |e author. | |
| 245 | 1 | 0 | |a Targeted : |b how technology is revolutionizing advertising and the way companies reach consumers / |c Mike Smith. |
| 264 | 1 | |a New York : |b AMACOM, |c 2015. | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (233 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies. | |
| 520 | |a Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Target marketing. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Cibles (Marketing) | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Smith, Mike, 1966- |t Targeted : how technology is revolutionizing advertising and the way companies reach consumers. |d New York : AMACOM, ©2015 |h xiii, 208 pages |z 9780814434994 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814434994/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 938 | |a Internet Archive |b INAR |n targetedhowtechn0000smit | ||
| 994 | |a 92 |b IZTAP | ||