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Targeted : how technology is revolutionizing advertising and the way companies reach consumers /

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smith, Mike, 1966- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, 2015.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)