Copy, copy, copy : how to do smarter marketing by using other peoples ideas /

"100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn�...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Earls, Mark
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex : Wiley, 2014.
Temas:
Marketing.
Consumer behavior.
Advertising.
Marketing
Consommateurs > Comportement.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Advertising & Promotion.
Commerce.
Business & Economics.
Marketing & Sales.
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