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Safeguarding intangible assets /

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Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Moberly, Michael D.
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Oxford : Butterworth-Heinemann, 2014.
Temas:	Corporate culture. Organizational behavior. Intangible property. Culture organisationnelle. Comportement organisationnel. Corporate culture Intangible property Organizational behavior
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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