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Safeguarding intangible assets /
Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Butterworth-Heinemann,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |