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Safeguarding intangible assets /
Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Butterworth-Heinemann,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Moberly, Michael D. | |
| 245 | 1 | 0 | |a Safeguarding intangible assets / |c Michael D. Moberly. |
| 260 | |a Oxford : |b Butterworth-Heinemann, |c 2014. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Intangible assets -- 2. Managing intangible assets -- 3. Intangible assets business transaction due diligence -- 4. New dimensions for company management -- 5. Company culture -- 6. Reputation risks and their management -- 7. Distinguishing intellectual property and intangible assets -- 8. Intangible asset training -- 9. Measuring performance of intangible assets -- 10. Insider risks and threats to intangible assets -- 11. Intangible asset strategist and risk specialist -- 12. Intangible assets in 2014 and beyond : where businesses must be! | |
| 520 | |a Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Organizational behavior. | |
| 650 | 0 | |a Intangible property. | |
| 650 | 6 | |a Culture organisationnelle. | |
| 650 | 6 | |a Comportement organisationnel. | |
| 650 | 7 | |a Corporate culture |2 fast | |
| 650 | 7 | |a Intangible property |2 fast | |
| 650 | 7 | |a Organizational behavior |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9781306958455 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780128005163/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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