Color forecasting for fashion /

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Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar color...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Scully, Kate (Autor), Cobb, Debra Johnston (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Laurence King Publishing, 2012.
Colección:Portfolio skills. Fashion & textiles.
Temas:
Color in clothing > Forecasting.
Fashion design.
Fashion > Forecasting.
Clothing trade > Forecasting.
Couleur dans les vêtements > Prévision.
DESIGN > Textile & Costume.
Beauty and Fashion.
Clothing trade > Forecasting
Fashion design
Fashion > Forecasting
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • What is color forecasting?
  • Why and how has color forecasting evolved?
  • The language of color
  • Understanding color cycles
  • Color forecasting tools and methodologies
  • Color application
  • Intuition and inspiration in color forecasting.

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