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Color forecasting for fashion /

Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar color...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Scully, Kate (Autor), Cobb, Debra Johnston (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Laurence King Publishing, 2012.
Colección:Portfolio skills. Fashion & textiles.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)