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Lean customer development : building products your customers will buy /
This practical guides shows you how to validate product and company ideas through customer development research before you waste months and millions on a product or service that no one needs or wants. with a combination of open-ended interviewing and fast and flexible research techniques, you'l...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, CA :
O'Reilly Media,
2014.
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| Edición: | First edition. |
| Colección: | Lean series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Why you need customer development
- Where should I start?
- Who should I be talking to?
- What should I be learning?
- Get out of the building
- What does a validated hypothesis look like?
- What kind of minimum viable product should I build?
- How does customer development work when you already have customers?
- On-going customer development
- Questions that work.