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Lean customer development : building products your customers will buy /

This practical guides shows you how to validate product and company ideas through customer development research before you waste months and millions on a product or service that no one needs or wants. with a combination of open-ended interviewing and fast and flexible research techniques, you'l...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Alvarez, Cindy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, 2014.
Edición:First edition.
Colección:Lean series.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)