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Lean customer development : building products your customers will buy /
This practical guides shows you how to validate product and company ideas through customer development research before you waste months and millions on a product or service that no one needs or wants. with a combination of open-ended interviewing and fast and flexible research techniques, you'l...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, CA :
O'Reilly Media,
2014.
|
| Edición: | First edition. |
| Colección: | Lean series.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 245 | 1 | 0 | |a Lean customer development : |b building products your customers will buy / |c Cindy Alvarez. |
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| 505 | 0 | |a Why you need customer development -- Where should I start? -- Who should I be talking to? -- What should I be learning? -- Get out of the building -- What does a validated hypothesis look like? -- What kind of minimum viable product should I build? -- How does customer development work when you already have customers? -- On-going customer development -- Questions that work. | |
| 520 | |a This practical guides shows you how to validate product and company ideas through customer development research before you waste months and millions on a product or service that no one needs or wants. with a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them"--Jacket | ||
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