Shopper marketing : profiting from the place where suppliers, brand manufacturers, and retailers connect /

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence acros...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Flint, Daniel J.
Otros Autores: Hoyt, Chris, Swift, Nancy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson Education, ©2014.
Temas:
Marketing.
Retail trade.
Advertising, Point-of-sale.
Consumers > Decision making.
Shopping > Decision making.
Commerce de détail.
Publicité sur le lieu de vente.
Magasinage > Prise de décision.
marketing.
Advertising, Point-of-sale
Consumers > Decision making
Marketing
Retail trade
Shopping > Decision making
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