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Build for Change : Revolutionizing Customer Engagement through Continuous Digital Innovation.

Many companies across the globe will suffer over the next few years as there is an emerging generation of customers who hate doing business with them. Trefler calls this real and imminent threat the Customer Apocalypse. He argues that the connected consumer is giving birth to a new generation of cus...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Trefler, Alan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2014.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)