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Using thematic thinking to achieve business success, growth, and innovation : finding opportunities where others don't look /

Leverage hidden similarities and connections to succeed in new markets and avert emerging business risks! Firmly rooted in the latest cognitive science, Thematic Thinking helps you recognize your great opportunities and grave threats in distant but related industries and markets. If you're an e...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Froehlich, Julia K.
Autres auteurs: Gibbert, Michael, Hoegl, Martin
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : Pearson, ©2014.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)