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Using thematic thinking to achieve business success, growth, and innovation : finding opportunities where others don't look /

Leverage hidden similarities and connections to succeed in new markets and avert emerging business risks! Firmly rooted in the latest cognitive science, Thematic Thinking helps you recognize your great opportunities and grave threats in distant but related industries and markets. If you're an e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Froehlich, Julia K.
Otros Autores: Gibbert, Michael, Hoegl, Martin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Pearson, ©2014.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)