Corporate reputation /
Reputation has become an essential strategic asset for companies. Businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while stakeholders of such companies demonstrate higher levels of satisfaction and loyalt...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Carreras, Enrique |
Otros Autores: | Alloza, Ángel, Carreras, Ana |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London, U.K. :
LID Pub.,
2013.
|
Edición: | 1st ed. |
Colección: | Corporate excellence series.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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