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Corporate reputation /
Reputation has become an essential strategic asset for companies. Businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while stakeholders of such companies demonstrate higher levels of satisfaction and loyalt...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London, U.K. :
LID Pub.,
2013.
|
| Edición: | 1st ed. |
| Colección: | Corporate excellence series.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | OR_ocn874923525 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 140327s2013 enka ob 000 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCO |d B24X7 |d CAUOI |d COO |d OCLCQ |d OCLCO |d OCLCF |d OCLCO |d OCLCQ |d UAB |d OCLCQ |d AU@ |d OCLCO |d OCLCQ | ||
| 020 | |a 9788483567982 | ||
| 020 | |a 8483567989 | ||
| 020 | |z 9788483567975 | ||
| 035 | |a (OCoLC)874923525 | ||
| 037 | |a CL0500000407 |b Safari Books Online | ||
| 050 | 4 | |a HD59.2 |b .C37 2013 | |
| 082 | 0 | 4 | |a 659.2 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Carreras, Enrique. | |
| 245 | 1 | 0 | |a Corporate reputation / |c Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun. |
| 250 | |a 1st ed. | ||
| 260 | |a London, U.K. : |b LID Pub., |c 2013. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Corporate excellence series | |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed March 17, 2014). | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a Reputation has become an essential strategic asset for companies. Businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while stakeholders of such companies demonstrate higher levels of satisfaction and loyalty toward the company's products and brands. Corporate reputation is one of the most popular nonfinancial indicators used by organizations in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation. When reputation first appeared as a concept, it brought about promises and hopes, but was found to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Now, the vague idea of reputation is acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation. -- |c Edited summary from book. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Performance |x Management. | |
| 650 | 0 | |a Reputation. | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 6 | |a Sociétés |x Relations publiques. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Rendement au travail |x Gestion. | |
| 650 | 6 | |a Réputation. | |
| 650 | 7 | |a corporate image. |2 aat | |
| 650 | 7 | |a Brand name products |x Management. |2 fast |0 (OCoLC)fst00837891 | |
| 650 | 7 | |a Corporate image. |2 fast |0 (OCoLC)fst00879659 | |
| 650 | 7 | |a Corporations |x Public relations. |2 fast |0 (OCoLC)fst00879905 | |
| 650 | 7 | |a Performance |x Management. |2 fast |0 (OCoLC)fst01057835 | |
| 650 | 7 | |a Reputation. |2 fast |0 (OCoLC)fst01763600 | |
| 700 | 1 | |a Alloza, Ángel. | |
| 700 | 1 | |a Carreras, Ana. | |
| 830 | 0 | |a Corporate excellence series. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9788483567982/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Books 24x7 |b B247 |n bkb00074265 | ||
| 994 | |a 92 |b IZTAP | ||