Ask, measure, learn : using social media analytics to understand and influence customer behavior /

You can measure practically anything in the age of social media, but if you don't know what you're looking for, collecting mountains of data won't yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Lear...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Finger, Lutz (Autor), Dutta, Soumitra (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol : O'Reilly, [2014]
Temas:
Consumer behavior.
Data mining.
Social media.
Consommateurs > Comportement.
Exploration de données (Informatique)
Médias sociaux.
social media.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Verbraucherverhalten
Soziale Software
Data Mining
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