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The multi-screen consumer : the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones /
"Advertising is being transformed by the move from traditional TV spots and static advertising placements to "multi-screen" marketing, where consumers control their own flow of content through smartphones, tv's, tablets, and pc's. This is an unprecedented opportunity for mar...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Wiley,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |