Persuasion : the art of influencing people /

It pays to be persuasive. From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want. Learn the power of words;...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Borg, James
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England : Pearson, 2013.
Edición:4th ed.
Temas:
Persuasion (Psychology)
Influence (Psychology)
Influence (Psychologie)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Contents
  • About the author
  • Foreword by Sir John Harvey-Jones MBE
  • Publisher's acknowledgements
  • Introduction
  • 1 The power of persuasion. How empathy and sincerity work wonders for you
  • 2 Being a good listener. Why listening is so crucial
  • 3 Attention please. Keeping attention where you want it
  • 4 Mind your body language. How to read non-verbal signals from others and send out the right ones
  • 5 Memory magic. The impact of good recall and simple tips to improve your memory
  • 6 Make words work for you
  • the power of psycholinguistics. Success can depend on saying the right thing at the right time
  • 7 Telephone telepathy. Learn to use the telephone to your best advantage and read situations better
  • 8 Negotiating for mutual benefit. Understand the psychology involved, to achieve the best possible result
  • 9 'Difficult' people (and their behaviour). Who are they?
  • 10 The personality spectrum. How to identify successfully and deal with different 'types'
  • Appendix: Coffee break answers
  • Afterword
  • Index.

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