Your guide to entertainment marketing and performance : collection /

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it&#...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Lieberman, Al
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, New Jersey : FTPress Delivers, ©2013.
Sujets:
Mass media > Marketing.
Marketing research.
Marketing > Mathematical models.
Marketing.
Marketing > Recherche.
Marketing > Modèles mathématiques.
marketing.
Marketing
Marketing > Mathematical models
Marketing research
Mass media > Marketing
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Table des matières:
  • Definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world / Al Lieberman and Patricia Esgate
  • Marketing metrics, second edition : the definitive guide to measuring marketing performance / Paul W. Farris [and others].

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