Your guide to entertainment marketing and performance : collection /

Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it&#...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lieberman, Al
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, New Jersey : FTPress Delivers, ©2013.
Temas:
Mass media > Marketing.
Marketing research.
Marketing > Mathematical models.
Marketing.
Marketing > Recherche.
Marketing > Modèles mathématiques.
marketing.
Marketing
Marketing > Mathematical models
Marketing research
Mass media > Marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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020 |a 9780133742848 
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037 |a CL0500000325  |b Safari Books Online 
050 4 |a P90  |b .Y68 2013 
082 0 4 |a 302.230688  |2 23 
049 |a UAMI 
245 0 0 |a Your guide to entertainment marketing and performance :  |b collection /  |c Al Lieberman [and others]. 
260 |a Upper Saddle River, New Jersey :  |b FTPress Delivers,  |c ©2013. 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Online resource; title from title page (viewed October 15, 2013). 
500 |a A compilation of two FTPress/Pearson titles. 
504 |a Includes bibliographical references and index. 
505 0 0 |t Definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world /  |r Al Lieberman and Patricia Esgate --  |t Marketing metrics, second edition : the definitive guide to measuring marketing performance /  |r Paul W. Farris [and others]. 
520 |a Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow ... in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Mass media  |x Marketing. 
650 0 |a Marketing research. 
650 0 |a Marketing  |x Mathematical models. 
650 0 |a Marketing. 
650 6 |a Marketing  |x Recherche. 
650 6 |a Marketing  |x Modèles mathématiques. 
650 6 |a Marketing. 
650 7 |a marketing.  |2 aat 
650 7 |a Marketing  |2 fast 
650 7 |a Marketing  |x Mathematical models  |2 fast 
650 7 |a Marketing research  |2 fast 
650 7 |a Mass media  |x Marketing  |2 fast 
700 1 2 |a Lieberman, Al.  |t Definitive guide to entertainment marketing. 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780133742848/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP 

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