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Crisis communications : the definitive guide to managing the message /
Containing in-depth case studies of Toyota; BP; and Penn State; this guide offers strategies to successfully lead your company through todays rocky business landscapewhere crises loom around every corner; and the lives of businesses and management teams hang in the balance. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
Ã2013.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Preface
- You can't make this stuff up
- Defining our terms
- What BP should have said
- Attitude adjustments
- Toyota : on a slippery crisis communications slope with no brakes
- Understanding your crisis
- Shaping your crisis communications message
- Spokespersons
- Social media and digital communications or, truth/lies at the speed of light
- Shakespeare was right : "The first thing we do, let's kill all the lawyers"
- Protecting your brand
- Telling the truth
- Say it ain't so, Joe! : the Penn State crisis
- Dealing with death : fatality communications
- Crisis communications primer
- The good, the bad, the news media or, juggling chain saws
- Senior management : your own worst enemy?
- Take your own pulse, or, what were they thinking?
- Internal crisis communications
- External crisis communications
- Reputation management and reservoirs of goodwill
- Issues management
- Crisis communications for publicly-traded companies
- Litigation, depositions and testimony
- How to break bad news
- The blame game
- Crisis-induced stress
- Making defensible decisions : crisis communications gold, decision-making under crisis-induced stress
- Apologies : Shakespeare : still right after all these years
- Crisis advertising : does it work?
- Crisis communications plans
- The failing of business schools
- Speed is of the essence.