Crisis communications : the definitive guide to managing the message /
Containing in-depth case studies of Toyota; BP; and Penn State; this guide offers strategies to successfully lead your company through todays rocky business landscapewhere crises loom around every corner; and the lives of businesses and management teams hang in the balance. --
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
McGraw-Hill Education,
Ã2013.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |