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Crisis communications : the definitive guide to managing the message /

Containing in-depth case studies of Toyota; BP; and Penn State; this guide offers strategies to successfully lead your company through todays rocky business landscapewhere crises loom around every corner; and the lives of businesses and management teams hang in the balance. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fink, Steven
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, Ã2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)