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Crisis communications : the definitive guide to managing the message /
Containing in-depth case studies of Toyota; BP; and Penn State; this guide offers strategies to successfully lead your company through todays rocky business landscapewhere crises loom around every corner; and the lives of businesses and management teams hang in the balance. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
Ã2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Fink, Steven. | |
| 245 | 1 | 0 | |a Crisis communications : |b the definitive guide to managing the message / |c Steven Fink. |
| 260 | |a New York : |b McGraw-Hill Education, |c Ã2013. | ||
| 300 | |a 1 online resource (xx, 314 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a text file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Containing in-depth case studies of Toyota; BP; and Penn State; this guide offers strategies to successfully lead your company through todays rocky business landscapewhere crises loom around every corner; and the lives of businesses and management teams hang in the balance. -- |c Edited summary from book. | ||
| 505 | 0 | |a Preface -- You can't make this stuff up -- Defining our terms -- What BP should have said -- Attitude adjustments -- Toyota : on a slippery crisis communications slope with no brakes -- Understanding your crisis -- Shaping your crisis communications message -- Spokespersons -- Social media and digital communications or, truth/lies at the speed of light -- Shakespeare was right : "The first thing we do, let's kill all the lawyers" -- Protecting your brand -- Telling the truth -- Say it ain't so, Joe! : the Penn State crisis -- Dealing with death : fatality communications -- Crisis communications primer -- The good, the bad, the news media or, juggling chain saws -- Senior management : your own worst enemy? -- Take your own pulse, or, what were they thinking? -- Internal crisis communications -- External crisis communications -- Reputation management and reservoirs of goodwill -- Issues management -- Crisis communications for publicly-traded companies -- Litigation, depositions and testimony -- How to break bad news -- The blame game -- Crisis-induced stress -- Making defensible decisions : crisis communications gold, decision-making under crisis-induced stress -- Apologies : Shakespeare : still right after all these years -- Crisis advertising : does it work? -- Crisis communications plans -- The failing of business schools -- Speed is of the essence. | |
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Crisis management. | |
| 650 | 0 | |a Public relations |x Management. | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Gestion de crise. | |
| 650 | 6 | |a Relations publiques |x Gestion. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a Public relations. |2 fast |0 (OCoLC)fst01082892 | |
| 650 | 7 | |a Crisis management. |2 fast |0 (OCoLC)fst00883617 | |
| 650 | 7 | |a Public relations |x Management. |2 fast |0 (OCoLC)fst01082907 | |
| 776 | 0 | 8 | |i Print version: |z 0071799214 |w (DLC) 2013002324 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071799218/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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