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Consumer behaviour and branding : concepts, readings and cases : the Indian context /

India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ramesh Kumar, S.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chennai : Pearson Power : Dorling Kindersley (India), ©2009.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)