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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave /
Profiling one of the sweetest success stories of our time; this book shows how Tasti D-Lite's uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts; with millions of devoted Tasti D-Lite customers from around the world....
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
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| 008 | 130403s2013 nyua ob 001 0 eng d | ||
| 010 | |a 2012025366 | ||
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| 020 | |a 9781283549882 | ||
| 020 | |z 9780071799379 |q (hbk.) | ||
| 020 | |z 0071799370 |q (alk. paper) | ||
| 020 | |a 9786613862334 | ||
| 020 | |a 6613862339 | ||
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| 029 | 1 | |a AU@ |b 000057229954 | |
| 035 | |a (OCoLC)835095150 |z (OCoLC)808670873 |z (OCoLC)817807462 |z (OCoLC)1103279844 |z (OCoLC)1152981348 |z (OCoLC)1165027482 |z (OCoLC)1192335579 |z (OCoLC)1240513190 | ||
| 037 | |a CL0500000206 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.1265 |b .A46 2013 | |
| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Amos, James. | |
| 245 | 1 | 4 | |a The Tasti D-Lite way : |b social media marketing lessons for building loyalty and a brand customers crave / |c James Amos, Jr., B.J. Emerson. |
| 246 | 3 | 0 | |a Social media marketing lessons for building loyalty and a brand customers crave |
| 246 | 3 | |a Tasty Delight way | |
| 260 | |a New York : |b McGraw-Hill, |c ©2013. | ||
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your co-creators -- The social future. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Profiling one of the sweetest success stories of our time; this book shows how Tasti D-Lite's uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts; with millions of devoted Tasti D-Lite customers from around the world. -- |c Edited summary from book. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 610 | 2 | 0 | |a Tasti D-Lite (Firm) |
| 610 | 2 | 7 | |a Tasti D-Lite (Firm) |2 fast |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer loyalty. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Customer loyalty |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 700 | 1 | |a Emerson, B. J. | |
| 776 | 0 | 8 | |i Print version: |a Amos, James. |t Tasti D-Lite way. |d New York : McGraw-Hill, ©2013 |z 9780071799379 |w (DLC) 2012025366 |w (OCoLC)793223437 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071799379/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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