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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave /

Profiling one of the sweetest success stories of our time; this book shows how Tasti D-Lite's uncanny grasp on the latest social media has helped it build a franchise as unique and irresistible as its lower-calorie desserts; with millions of devoted Tasti D-Lite customers from around the world....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Amos, James
Otros Autores: Emerson, B. J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2013.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)