Strategic database marketing /
Providing the most current marketing theories and strategies for 15 years--now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strat...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Hughes, Arthur Middleton |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
McGraw-Hill,
©2012.
|
Edición: | 4th ed. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Ejemplares similares
-
Marketing Database Analytics : Transforming Data for Competitive Advantage.
por: Banasiewicz, Andrew D.
Publicado: (2013) -
Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships.
por: Bock, Koen W. De
Publicado: (2016) -
Von Data-driven zu People-based Marketing Erfolgreiche Digital Marketing Strategien in einer Privacy First Ära.
por: Hassler, Marco
Publicado: (2021) -
Optimal database marketing : strategy, development, and data mining /
por: Drozdenko, Ronald G.
Publicado: (2002) -
Perspectives on promotion and database marketing : the collected works of Robert C Blattberg /
por: Blattberg, Robert C., 1942-
Publicado: (2010)