UnMarketing : stop marketing, start engaging /
"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Stratten, Scott |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. :
J. Wiley & Sons,
©2012.
|
Edición: | Rev. and updated. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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