UnMarketing : stop marketing, start engaging /

Mostrar otras versiones (1)

"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stratten, Scott
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : J. Wiley & Sons, ©2012.
Edición:Rev. and updated.
Temas:
Relationship marketing.
Viral marketing.
Internet marketing.
Social media.
Social Media
Marketing relationnel.
Marketing viral.
Marketing sur Internet.
Médias sociaux.
social media.
BUSINESS & ECONOMICS > Sales & Selling.
BUSINESS & ECONOMICS > Green Business.
Internet marketing
Relationship marketing
Social media
Viral marketing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Detalle de Existencias desde

Ejemplares similares