Crafting the customer experience for people not like you : how to delight and engage the customers your competitors don't understand /

Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in or...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McDonald, Kelly, 1961- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2013.
Temas:
Customer equity.
Customer relations.
Consumer satisfaction.
Customer relations > Management.
Consumer Behavior
Valeur du client.
Consommateurs > Satisfaction.
BUSINESS & ECONOMICS > Customer Relations.
Betriebswirtschaft.
Marketing.
Consumer satisfaction
Customer equity
Customer relations
Customer relations > Management
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