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The connected company

Social networking has dramatically altered the way companies react to change. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company's performance runs short of what you've promised, customers can seize control of you...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gray, David
Otros Autores: Wal, Thomas Vander
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Farnham : O'Reilly, 2012
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)