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A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms /
This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and intervi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Section I. Introduction to transmedia : Once upon a time ; What is transmedia, anyway? ; Transmedia is more than a marketing gimmick ; Significant prior art to learn from
- Section II. Storytelling : The four creative purposes for transmedia storytelling ; Learn the basics of traditional storytelling ; How story and branding affect marketing ; Writing for transmedia is different ; Online, everything is characterization ; Conveying action across multiple media
- Section III. Structure : Fine-tuning for depth or for scale (not both) ; Special considerations for blockbuster transmedia franchises ; Interactivity creates deeper engagement ; Uses and misuses for user-generated content ; Challenging the audience to act ; Make your audience a character, too
- Section IV. Production : Project management: the unsung necessity ; Finding and keeping a strong core team ; Websites and tech development: DIY or outsourcing?n ; Don't be a jerk on social media ; Email and phone: cheap and effective ; Making and using prerecorded content ; Brining your story into the real world
- Section V. The big picture : How to fund production costs ; And maybe make some profit, too ; Forging your own transmedia career ; Critical legal and ethical considerations ; Get excited and make things.