A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms /

This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and intervi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Phillips, Andrea, 1974-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing > Psychological aspects.
Récits numériques.
Multimédias interactifs.
Spectacles et divertissements sur Internet > Industrie.
Marketing > Aspect psychologique.
Digital storytelling
Interactive multimedia
Internet entertainment industry
Marketing > Psychological aspects
Engineering & Applied Sciences.
Computer Science.
Business and Management.
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